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Sponsoring the Tour of the Fjords and Hammer Stavanger in Norway

Cyclists in the competition

Repsol, sponsor for Hammer Stavanger and Tour des Fjords until 2022

  • This announcement was made under ONS 2018. In addition to continue to be the main sponsor of Hammer Stavanger, Repsol Norge will also be the official sponsor of Tour des Fjords.
  • "We are very pleased that Repsol Norge will continue with us as the main sponsor. It shows that sponsors see the values of the event. Their long-term commitment creates a predictability for us as an organizer which is very important " says Event Director Hegreberg.
  • "The cooperation gives us the opportunity to support this positive sporting event in the Stavanger region. In addition, we are making visible that Repsol Norge is a company which has established itself in Stavanger with commitment for a long-term presence in Norway and on the Norwegian continental shelf. Finally, and not least, we hope that the conclusion of such an agreement will create proud and motivated employees, says.

Committed to cycling

One more year (2017), our company has sponsored the international cycling event that is held every year in Norway, known as the Tour of the Fjords, being one of the five main sponsors of this race since 2016. In addition, this year, Repsol has expanded its support for international cycling, sponsoring the Hammer Stavanger. Both races took place in end of May 2017.

Sponsoring this type of activity offers us the opportunity to promote the presence of our company in the southwest of Norway, where we have our headquarters in Stavanger. 

“Repsol works with several organizations in Norway to work toward building better communities” says Grethe Foldnes, Manager External Affairs and she adds that “we are proud to support this positive innovating sporting event, which attracts top cyclists as well as local community members who take part in the “Cycle Sportive” race, the family & kids race and other family-friendly events”. 

The Tour des Fjords is a three-stage professional cycling race that took place in Norway and, in this sixth edition, , starting in Lindesnes and finishing in Egersund. The winner in this occasion was the Swiss cyclist Michael Albasini, who currently runs in the Australian team Mitchelton-Scott.

The Hammer Stavanger  race then continued in Stavanger and is one of the three that make up the Hammer Series, a team competition in which the best of them wins. In addition to the Hammer Stavanger, there are the Hammer Limburg in Holland and the Hammer Hong Kong, in China.

Each day is a different discipline: the Hammer Climb, Hammer Sprint and Hammer Chase. The Australian team, Michelton-Scott, won the Hammer Stavanger and with that they lead the Hammer Series ahead of the upcoming Hammer Limburg.

How is the Hammer Series?

The Hammer Series teams are made up of seven riders, but they can field only five riders on any given race day and the race take place over multiple laps which makes it audience friendly. Each team’s finishing positions from days one and two are combined to determine their starting place on day three’s Hammer Chase, a team pursuit against the clock. Teams accumulate points in Norway, the Netherlands and Hong Kong. The team with most points at the end of Hammer Hong Kong will be crowned the Hammer Series Winners 2018. Points are awarded from each race.

“This new additional sponsorship with the Hammer series underline that we continue to show our affiliation to the region, and not least being visible. Also we are part of something new and innovative which indeed fits the company very well. We also want to create motivation for the company’s employees”, explains Grethe Foldnes, Manager External Affairs.

Hammer classic Race and Hammer Kids Race

The Hammer Kids Races, open for all children between 2-12 and took place close to the professional Hammer Series race. 

Hammer encourages children to actively use the bike to keep health – but just as much to have fun.

“Also Repsol Norge use this event to create proud employees and as last year more than 30 Repsol employees teamed up and experienced the Hammer classic Race where they challenged themselves on the bike in beautiful surroundings”, says Ellen Woie, HR Internal Communication Advisor

To be mentioned and which underlies Repsol Norge’s commitment to cycling, Repsol Norge also contribute and help  young local cycling talents to reach top level performance. In 2018 we entered into a 3-years agreement with the local Stavanger Cycle Club, which has fostered among others the professional cyclist Alexander Kristoff".